Manzoni (Espresso group) to be the advertising company for “Il Secolo XIX”
Manzoni, Gruppo Espresso’s advertising company, is to have exclusive nationwide management of advertising sales for Il Secolo XIX from 1 April 2011.
Il Secolo XIX, Liguria’s historic daily newspaper which was first published in 1886, sells about 90,000 copies in Italy, with a daily readership of about 600,000.
This agreement makes Manzoni the advertising company with the largest client portfolio in Liguria.
Including Il Secolo XIX, Manzoni will be managing a total of 32 dailies, with over 1.4 million copies delivered each day (40% of all daily newspapers in Italy) and about 9 million daily readers (about 46% of the total readership of newspapers in Italy).
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