From 11 May, Effe TV – a media company of the Feltrinelli Group and La7 – with Gruppo Editoriale L’Espresso – Repubblica Radio TV are revamping channel 50 with a new television format created by laeffe
Milano, 7 May 2013 – On Saturday 11 May, laeffe comes to channel 50 on digital terrestrial. This is the unencoded channel of EFFE TV – a media company owned by Gruppo Feltrinelli and La7 – which supplements and accompanies Repubblica Radio TV thanks to a partnership with Gruppo Espresso.
The channel is multi-platform, on digital terrestrial, the Internet, mobile, distributed on the multiplex Reta A (the Gruppo Espresso network operator) and entrusted to PRS for advertising sales. It offers unique, unencoded high-quality television programmes that can be seen by all.
A new way of providing information on television while entertaining the viewer: news and reports, documentary films, art films from festivals around Europe and the world, and a remarkable selection of the best international TV series, bringing viewers stories, personalities and insights into current affairs and the contemporary world.
It is further improved by collaboration between two leading publishing groups, with the contribution of journalists and opinion-makers from Gruppo Espresso, and put into context by the stories of journalists, writers and great names from the world of culture and entertainment from the Feltrinelli network.
The channel offers movie lovers a weekly event in the form of the laeffe film festival, with a selection of first-run titles and Italian premieres. To mention but a few, these include Sam Mendes’s American Life, Mike Leigh’s Another Year, Tomboy, 17 Girls, Coco Chanel & Igor Stravinsky, and Lars Von Trier’s Melancholia. There will also be prize-winning independent European and international films acclaimed by critics and public alike at top international festivals, as well as timeless classics.
But laeffe also tells of real life, with all its subtleties and emotions, in Feltrinelli Real Cinema, Italian premieres of the best international documentary films: from Mea Maxima Culpa to Anonymous, Aiweiwei and Pussy Riot, Jiro: a Dream of Sushi, The Music According to Antonio Carlos Jobim, About a Face and In Vogue. And there will also be serial documentaries made for television by moviemakers, including Witness by Michael Mann (HBO) and Half the Sky with Eva Mendes, the social TV programme created for women, the other half of the sky.
The highly acclaimed Mildred Pierce series, with Kate Winslet and Guy Pierce, for the first time unencoded, opens the Sunday encounter with TV classics, I CLASSICI in
TV, and will be followed by TV mini-series being shown for the first time, including Pride and Prejudice and Emma (BBC) by Jane Austen.
And every month, Scelti Per Voi, a selection "chosen for you" will examine and illustrate a current-affairs item: this month it will be Borgen, the TV series now with a cult following in Europe and the USA on the media and politics, and The Minister. L’esercizio dello Stato, César Awards 2012, will be investigating the relationship between Men and Power.
There will also be Special Events like the "Grillo Tsunami Tour – Un comico vi seppellirà", the reportage-film on Beppe Grillo’s tour through Italy and ZeroZeroZero.tv, four events with as many films from the finest international documentary-makers on the world of cocaine, introduced and narrated by Roberto Saviano exclusively for laeffe and la Repubblica.
Lastly, there will also be RED – Read, Eat, Dream – an encounter with flavours and experiences from the world of travel, culture and food, the environment and health and wellbeing.
